“Music F Fatafati” launched

It was a big affair when Misra Group of Companies launched the logo of their 24-hours Bengali Music Channel – Music F-Fatafati. The channel got Tollywood heartthrob Ankush and Diva Subhashree for the logo launch at ITC Sonar.

Within a mere three months of its soft launch last January, Music F MUSIC F FATAFATI is already the leading channel in Bangla Music Genre within 2 weeks of the Launch (GVT & TSV). It has already become the most viewed channel in 6 weeks out of the last 8 weeks of TAM data. In this short span of time the channel has performed really well. In the latest TAM report, Music F Fatafati is ahead of all Bangla Music Channels in terms of Time Spent with 31 mins of viewing against 28 mins of the nearest competitor.

Speaking about their association with Launch Pad, Mr. Sidharth Misra, the Managing Director of the channel replied, “We are pleased to enter into a consulting agreement with media professionals like Vikas Varma and Probal Gaanguly. With a great track record to prove their efficacy in media we have great confidence in them to build this channel as a national brand. Vikas Varma is primarily responsible for. the content development of the channel and Probal Gaanguly for the marketing and sales.”

Speaking about the concept and creation of the channel, Vikas Varma, Director, Launch Pad, says, “In the past five-six years, Bengali music and movies have achieved world class standards. I believe this channel will change the way viewers consume music. This is my gift to all the Bangla music lovers.”

Probal Gaanguly, who looks after the business aspect of the channel is very positive about the huge revenue opportunities that are going to open up in Bengal, now that Digitalization has happened fully in Kolkata and due to be extended to other parts of Bengal shortly.

The channel has tied up with Eksay Movies as their strategic content partner. Eskay Group director Himanshu Dhanuka said, “I am excited to be a part of this collaboration to promote Bangla music culture and looks forward to more such associations in the future.”
About Music F Fatafati: Music F Fatafati is the 24X7 free-to-air Bengali Music Channel, targets the 15-24 year age group and airs the latest Bengali music. In between the shows, viewers will be punctuated by 3D animations and cartoon shorts around funny characters – Jagai, Madhai and Pappi Da – lovingly called ‘the heroes of the channel’. The channel is also introducing a dance reality show named “Dance Party Jhinchak” every Monday to Friday from 10PM onwards.

photo-Biswajit & Dipanjan